The future is in the Air. For Air Max Day (March 26), we were challenged to create a series of activations that would take the Air franchise to new heights- literally. Inspired by the theme “The Future is in the Air,” we designed a one-of-a-kind experience that made Air Max feel like it was dropping out of thin air. Every hour, we surprised customers at JD Sports in Times Square with free pairs of Air Max delivered straight to their phones via AirDrop. Meanwhile, we pushed things even further, awarding lucky consumers in Los Angeles and New York City a personal drone delivery- bringing their Air Max straight from the sky to a designated rooftop landing pad.