A safer future for your Bitcoin. For Gibraltar-based Xapo Bank, we launched a global digital brand campaign to reposition them as a premium, trusted expert in the ever-evolving world of crypto. The idea was simple: you can keep struggling with the headaches of traditional Bitcoin storage (i.e. lost USBs, hacking risks, zero growth, no easy way to spend, and no real customer support). Or, you can choose Xapo Bank: a safe, secure, and seamless way to store and grow your Bitcoin, backed by world-class service and peace of mind.