Champions Evolve.

One metaphor.

Infosys has been called “the Microsoft of India” a tech powerhouse with a hand in just about everything. For us, the simple idea of evolution became the perfect metaphor for what their brand represents: constant growth, reinvention, and staying ahead of the game.

True champions never stop evolving. They adapt, reinvent, and push themselves every single day on and off the court.

This mindset inspired Infosys’s first-ever global brand campaign. We brought Rafa Nadal’s story to life, tracing his evolution across five distinct chapters of his legendary career. Alongside him, we showcased Iga Świątek, the world’s top women’s player, highlighting her ability to shift and adjust her game within a single match.

AI Evolves.

We blended classic production techniques, meticulously recreated wardrobe from different eras, and proprietary AI facial reconstruction to craft seamless, believable transformations. The result: a visual story of evolution that feels both human and cutting-edge.

This project was a celebration of relentless progress, both in tennis and in technology.