{"id":25779,"date":"2025-07-06T18:40:01","date_gmt":"2025-07-06T18:40:01","guid":{"rendered":"https:\/\/heatherharlow.com\/staging\/?post_type=udesign_portfolio&#038;p=25779"},"modified":"2025-07-12T16:30:25","modified_gmt":"2025-07-12T16:30:25","slug":"cutwater-superbowl-heres-to-the-lazy-ones-3","status":"publish","type":"udesign_portfolio","link":"https:\/\/heatherharlow.com\/staging\/portfolio\/cutwater-superbowl-heres-to-the-lazy-ones-3\/","title":{"rendered":"Cutwater Superbowl &#8216;Here&#8217;s To The Lazy Ones&#8217;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25779\" class=\"elementor elementor-25779\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\" elementor-section elementor-top-section elementor-element elementor-element-1e5514c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default smart-sticky-default\" data-id=\"1e5514c1\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-3421a205 \" data-id=\"3421a205\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c0c240e elementor-widget elementor-widget-video\" data-id=\"1c0c240e\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/cmIIzEJn9xU?si=aQBkFMeHh7Y_xqLC&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;http:\\\/\\\/heatherharlow.com\\\/staging\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/cutwater-SB-scaled.jpg&quot;,&quot;id&quot;:24346,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/heatherharlow.com\/staging\/wp-content\/uploads\/2025\/02\/cutwater-SB-scaled.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Play Video<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1efffaf7 \" data-id=\"1efffaf7\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-191e475b elementor-widget elementor-widget-text-editor\" data-id=\"191e475b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cutwater<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-470d49de elementor-widget elementor-widget-heading\" data-id=\"470d49de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Here's To The Lazy Ones<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5367d3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4f5367d3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\" elementor-section elementor-inner-section elementor-element elementor-element-6e9c5d5d elementor-section-boxed elementor-section-height-default elementor-section-height-default smart-sticky-default\" data-id=\"6e9c5d5d\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-76535c58 \" data-id=\"76535c58\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a9064a1 elementor-widget elementor-widget-heading\" data-id=\"4a9064a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">AGENCY<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa8cc0f elementor-widget elementor-widget-text-editor\" data-id=\"3aa8cc0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>AKQA<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-250ff5af elementor-widget elementor-widget-heading\" data-id=\"250ff5af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">PROD. Co.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e78ed38 elementor-widget elementor-widget-text-editor\" data-id=\"e78ed38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>MJZ<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3b6e10c9 \" data-id=\"3b6e10c9\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b782c4e elementor-widget elementor-widget-heading\" data-id=\"2b782c4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">DIRECTOR<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37651012 elementor-widget elementor-widget-text-editor\" data-id=\"37651012\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tom Kuntz<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13bd32b8 elementor-widget elementor-widget-heading\" data-id=\"13bd32b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">CATEGORY<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73dede02 elementor-widget elementor-widget-heading\" data-id=\"73dede02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"http:\/\/Solli%20citudin%20lorem\"><a href=\"https:\/\/heatherharlow.com\/staging\/portfolio_cat\/broadcast_commercial\/\" rel=\"tag\">Broadcast Commercial<\/a><\/a><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\t\t\t\t<section class=\" elementor-section elementor-top-section elementor-element elementor-element-6ed192 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default smart-sticky-default\" data-id=\"6ed192\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-468c9a2d \" data-id=\"468c9a2d\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57c07d2a elementor-widget elementor-widget-heading\" data-id=\"57c07d2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Press Articles<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-600d259e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"600d259e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0ccb32 elementor-widget elementor-widget-text-editor\" data-id=\"a0ccb32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.adweek.com\/programmatic\/cutwater-spirits-praises-the-lazy-in-super-bowl-debut\/\" target=\"_blank\" rel=\"noopener\">AdWeek<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bcd357d elementor-widget elementor-widget-text-editor\" data-id=\"3bcd357d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.forbes.com\/sites\/bradjaphe\/2022\/02\/11\/cutwater-spirits-reveals-first-ever-national-super-bowl-commercial\/\" target=\"_blank\" rel=\"noopener\">Forbes<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd16208 elementor-widget elementor-widget-text-editor\" data-id=\"6dd16208\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.mashed.com\/765248\/cutwaters-super-bowl-ad-embraces-the-power-of-laziness\/\" target=\"_blank\" rel=\"noopener\">Mashed<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1d3a1de9 \" data-id=\"1d3a1de9\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-387afa37 elementor-widget elementor-widget-text-editor\" data-id=\"387afa37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tCutwater Spirits \u2014 via AKQA \u2014 used a tongue\u2011in\u2011cheek celebration of clever laziness to stand out during Super Bowl LVI. The spot cleverly parodied Apple\u2019s iconic \u201cHere\u2019s to the Crazy Ones\u201d campaign, reframing \u201clazy\u201d not as a flaw but as a sign of smart, efficient living. With memorable imagery (like flamethrowers melting snow) and playful writing, the ad positions laziness as a form of innovation \u2014 for those who make the most of their time and stay ahead of it.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\t\t\t\t<section class=\" elementor-section elementor-top-section elementor-element elementor-element-dec20d elementor-section-boxed elementor-section-height-default elementor-section-height-default smart-sticky-default\" data-id=\"dec20d\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\" elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65b27804 \" data-id=\"65b27804\" data-element_type=\"column\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18426e64 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"18426e64\" data-element_type=\"widget\" id=\"wph-back-button\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/heatherharlow.com\/commercial\/#broadcast_commercial\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">< Back<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35d5cad6 elementor-widget elementor-widget-ha-post-navigation happy-addon ha-post-navigation\" data-id=\"35d5cad6\" data-element_type=\"widget\" data-widget_type=\"ha-post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"ha-post-navigator\">\n            <div class=\"ha-post-navigator__prev ha-post-navigator__link\">\n                <a href=\"https:\/\/heatherharlow.com\/staging\/portfolio\/gofundme-help-changes-everything-3\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i class=\"fa fa-chevron-left\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"ha-post-navigator__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">GoFundMe &#8216;Help Changes Everything&#8217;<\/span><\/span><\/a>            <\/div>\n                        <div class=\"ha-post-navigator__next ha-post-navigator__link\">\n                <a href=\"https:\/\/heatherharlow.com\/staging\/portfolio\/levis-buy-better-wear-longer\/\" rel=\"next\"><span class=\"ha-post-navigator__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">Levi&#8217;s &#8220;Buy Better Wear Longer&#8221;<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i class=\"fa fa-chevron-right\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>            <\/div>\n        <\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/youtu.be\/cmIIzEJn9xU?si=aQBkFMeHh7Y_xqLC Cutwater Here&#8217;s To The Lazy Ones AGENCY AKQA PROD. Co. MJZ DIRECTOR Tom Kuntz CATEGORY Press Articles AdWeek Forbes Mashed Cutwater Spirits \u2014 via AKQA \u2014 used a tongue\u2011in\u2011cheek celebration of clever laziness to stand out during Super Bowl LVI. The spot cleverly parodied Apple\u2019s iconic \u201cHere\u2019s to the Crazy Ones\u201d campaign, reframing \u201clazy\u201d [&hellip;]<\/p>\n","protected":false},"featured_media":24346,"comment_status":"closed","ping_status":"closed","template":"","udesign_portfolio_category":[39],"udesign_portfolio_skill":[],"class_list":["post-25779","udesign_portfolio","type-udesign_portfolio","status-publish","has-post-thumbnail","hentry","udesign_portfolio_category-broadcast_commercial"],"_links":{"self":[{"href":"https:\/\/heatherharlow.com\/staging\/wp-json\/wp\/v2\/udesign_portfolio\/25779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heatherharlow.com\/staging\/wp-json\/wp\/v2\/udesign_portfolio"}],"about":[{"href":"https:\/\/heatherharlow.com\/staging\/wp-json\/wp\/v2\/types\/udesign_portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/heatherharlow.com\/staging\/wp-json\/wp\/v2\/comments?post=25779"}],"version-history":[{"count":16,"href":"https:\/\/heatherharlow.com\/staging\/wp-json\/wp\/v2\/udesign_portfolio\/25779\/revisions"}],"predecessor-version":[{"id":26905,"href":"https:\/\/heatherharlow.com\/staging\/wp-json\/wp\/v2\/udesign_portfolio\/25779\/revisions\/26905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heatherharlow.com\/staging\/wp-json\/wp\/v2\/media\/24346"}],"wp:attachment":[{"href":"https:\/\/heatherharlow.com\/staging\/wp-json\/wp\/v2\/media?parent=25779"}],"wp:term":[{"taxonomy":"udesign_portfolio_category","embeddable":true,"href":"https:\/\/heatherharlow.com\/staging\/wp-json\/wp\/v2\/udesign_portfolio_category?post=25779"},{"taxonomy":"udesign_portfolio_skill","embeddable":true,"href":"https:\/\/heatherharlow.com\/staging\/wp-json\/wp\/v2\/udesign_portfolio_skill?post=25779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}